The recently concluded launch of the campaign: “My responsibility to the nature and society is to think social, produce social and buy social” once again highlighted the need for responsible and informed consumer behaviour.
Our aim is to create awareness and spread the message that all of us have a responsibility to the earth and people. This campaign calls for being responsible towards nature and the society. It is an individual as well a collective responsibility. Therefore it is not only a campaign promoted by Lanka Social Ventures but the campaign of all us said Dr Lalith Welamedage the CEO of Lanka Social Ventures at the inauguration ceremony of the launch of “My responsibility for nature and society is to think social, produce social and buy social” campaign. He also requested participants to visit the Buy Social exhibition which was part of the launch of the and to find out about the stories and issues concerning the social entrepreneurs in terms of marketing their products, labour skills, knowledge and capital finance.
The event also featured the “Buy Social” social enterprise exhibition showcasing a range of products from fertilizer, garments, gift items, food and beverages and services. An interesting feature in the event was participants rising to take the oath to be responsible for nature and society, and to think social, buy social and produce social. There were many representatives from like-minded organisations, government and private sector, university students, media visited the exhibition.
The key message promoted by the campaign was to be sensitive and responsible towards nature and society. The launch provided a platform for all individuals, collectives and social enterprises to renew their pledge to be sensitive and responsible to nature and society.
The event was held as part of the Building Ecoystems for Social Enterprises (BESE) project an initiative supported by British Council and implemented by Lanka Social Ventures. Ministry of Industry and Commerce, Ministry of Finance, Ministry of National Policy and Economic Development and the Presidential Secretariat are some of the key institutions that provide advice and guidance to this project.